How was that possible? Imaginative sales copy.
Mike claimed his noisy Kelvinator washing machine once shook so violently that it ripped a portal to another time dimension!
The washer, which was auctioned off on New Zealand’s Trade Me on June 18, captured reader and media interest because of wild claims Whittaker included in his sales description.
The purchaser could not reasonably believe that the seller had actually seen a dinosaur peering at him through a time portal. Nor could the buyer reasonably believe Whittaker’s other claims like the one about the temperature of his laundry eerily dropping unnaturally during wash cycles.
Jeff Sexton wrote about a $7 pack of Pokemon cards that sold on eBay for $103.40 due to an imaginative sales story.
Claire Zulkey is experimenting with a fictionalized sales story in her eBay auction for a Fred Flintstone Pez Dispenser.
Is this trend likely to catch on?
Mike Whittaker’s washing machine got over 800,000 views and wound up on television.
Whether Whittaker’s results provided inspiration for Significant Objects (launched last week) is unknown, but if the creative muse is restless in you, visit the site for ideas for unloading unwanted household items on eBay.
I think the real take away here is that exciting, imaginative copy captures attention and is viral in nature.
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2 comments:
It's not what you say but how you say it. As a friend of mine used to say there's a buyer for everything. You just need to get out there and make them want what you have. Good copy is necessary for any of us to be successful in any of the business opportunities that we are promoting. Be it mlm marketing or an affliliate program.
Bruce Oliver
@6_Figure_Income
I visited this blog first time and found it very interesting and informative.. Keep up the good work thanks..van leasing
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