Add a Survey to Increase Leads and Profits

Surveys help you create content about the benefits of your products or services by tailoring your articles and blogs to your potential customers’ needs.

Surveys can uncover the words potential customers use to define their problems or the solutions they seek. You can turn those phrases around to create headlines that attract more readers.

Surveys can be employed on your website or blog. You can post a link to them from Twitter or any other social media site. You don’t need thousands or even hundreds of responses to get a good feel for what your audience is seeking to learn.

As your survey results start coming in, start creating your side of the conversation. Just as if you were meeting face-to-face with the respondent, explain one benefit of your product or service without actually naming the product or price.

This is article marketing, which is the lead generation portion of your marketing plan.

You are not selling. You are branding yourself as a credible resource by sharing useful information. This begins the trust-building portion of your marketing plan.

Your articles can appear off-site in free article directories, as posts on your blog, or as thoroughly researched reports on your website. You should consider using a combination of all three.

Each offsite article links back to a specific page on your website. These backlinks add authority to that page.

You can decide to link to a sales page, but if you are unknown as most small business owners are, your best choice is to link to a downloadable report.

Within that report you add an opt-in for the reader to receive other reports you have prepared.

Email allows you to establish a relationship with your prospective customer.

We’ve talked about email marketing before and looked at the mix of messages along with the frequency of mailing.

You can sign up for a free trial of Survey Monkey. The company’s tutorials will teach you how to get the best results from your survey. You can later opt for the paid version, which runs about $20 a month. You can cancel the service at any time, which makes this a small investment in a tool that has the potential of increasing your leads, improving your relationship with prospects and leading to greater profits.